Leadership & Strategy

Brendan establishes a practical marketing plan around your business and commercial priorities, then leads the work needed to put it into practice.

Within one Alltova engagement

This capability is part of Fractional Marketing & Growth Leadership: senior marketing ownership and hands-on execution for established MGAs, program administrators and specialty insurance businesses.

What the work can include

Positioning and messaging; marketing planning; management of internal coordinators, PR firms, designers and other vendors.

How the work gets done

Brendan Kelly works with your leadership team to agree priorities, delivers senior work and coordinates your internal team and specialist resources where needed. He owns quality and accountability from planning through delivery.

Clear priorities. Coordinated delivery.

You get a marketing plan built around your commercial priorities, with Brendan coordinating the resources to put it into action. As opportunities and needs evolve, we adapt the plan together so you know what is moving forward and what comes next. You stay in control of significant third-party spending through advance approval.

One marketing engagement.

Senior leadership and practical execution, personally led by Brendan Kelly. Let’s discuss what your business needs marketing to accomplish.

Marketing priorities

Positioning and messaging

Vendor and team management

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More capabilities within the engagement

Explore the engagement

Leadership & Strategy

Marketing priorities, positioning, messaging and vendor/team management.

Content & Communications

Thought leadership, LinkedIn, PR, articles, email and broker communications.

Sales & Marketing Materials

Brochures, presentations, program materials and conference collateral.

Digital & Growth Execution

Website improvements, campaigns, launches and selected business-development support.

How the engagement works

One marketing partner, from priorities through delivery.

Understand

Brendan gets to know your business, programs, distribution relationships and commercial priorities, including what your team needs marketing to accomplish.

Agree

Together, we agree the marketing priorities and sequence. You have a clear view of what is underway, what comes next and the decisions needed to keep work moving.

Deliver

Alltova gets the work done. Brendan delivers senior work, directs your internal team and coordinates specialist resources where needed, owning quality and accountability.

Adjust

As opportunities and business needs evolve, Brendan adapts the delivery plan with you and coordinates the resources behind it. You have a clear view of progress and what comes next, with one accountable lead keeping the work moving.

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About the engagement

Practical answers about ownership, execution and how the work gets done.

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What does Alltova take responsibility for?

Alltova owns agreed marketing priorities and gets the work done, from strategy and messaging to content, sales materials, campaigns and broker communications. Brendan personally leads the engagement and remains accountable for quality and delivery.

How is the engagement structured?

Fractional Marketing & Growth Leadership brings senior leadership, hands-on execution and ordinary specialist support together in one month-to-month engagement, with no long-term commitment. You stay in control of significant third-party spending through advance approval.

Who will lead our work?

Brendan Kelly leads each engagement directly. His experience includes serving as VP, Marketing, at MS Transverse Insurance Group and Head of Marketing & Distribution at AM Specialty. He coordinates specialist resources where needed.

How do you work with our team and vendors?

Brendan works with your leadership team, directs internal marketers or coordinators where appropriate, and manages agreed work with designers, PR firms and other specialists. Responsibilities and approvals are clear from the outset.

How does Alltova keep our marketing moving?

You get one accountable lead who turns your marketing needs into a clear delivery plan. Brendan coordinates the people, priorities and next steps, adapting the plan with you as opportunities and deadlines evolve.

What happens first?

We start by understanding the business and commercial priorities, reviewing current marketing and agreeing the first work to deliver. Progress is reviewed regularly, with priorities adjusted together as the business needs change.