Founder-led insurance experience.
INSURANCE FIRST.
STRATEGY TO DELIVERY.
BROKER-MINDED.
EXECUTION INCLUDED.
CLEAR. COMMERCIAL. USEFUL.
FROM BRAND TO BIND.
Why I built Alltova
After years leading marketing and distribution inside specialty insurers, I had a front-row seat to how marketing actually works in this industry. I kept seeing the same problem across MGAs, program administrators and specialty insurance businesses: marketing was important, but ownership was fragmented. Strategy sat in one place, content in another, vendors somewhere else, and too much of the coordination still landed on the CEO, President or distribution team.
I built Alltova around a simpler model. I work directly with the client’s leadership team to understand the business, agree the priorities and stay closely aligned through regular working conversations. We set priorities together. I own the follow-through. I take responsibility for keeping the work organized, making the decisions needed along the way and making sure it gets done. Behind me is a trusted network of specialist independent contractors I know and can bring into an engagement across areas like design, web, content, PR, digital and production. That gives clients senior marketing leadership and broad execution capability without having to build an internal department or manage a collection of disconnected agencies and freelancers.
Experience before Alltova
Brendan’s career achievements before Alltova, not Alltova client results.
200+
MGA and major-broker relationships built and managed
$38M GWP
Programs Brendan sourced and supported through launch
400K+
Organic impressions generated through insurance marketing
30+
Companies supported with U.S. market-entry and growth strategy
Senior insurance experience
As Vice President of Marketing at MS Transverse Insurance Group, I led work across brand strategy, marketing communications, executive positioning, industry events, partnership enablement and cross-functional brand transformation. Earlier, I was Head of Marketing & Distribution at AM Specialty.
My earlier work supporting U.S. market entry and growth at Enterprise Ireland, financial markets at Davy and multinational audit at EY shaped the commercial and analytical approach I bring to marketing.
One monthly engagement
The model is simple commercially. It is not hourly. Clients are not buying blocks of time or paying separately every time a different marketing capability is needed. One monthly engagement gives them the leadership and execution needed to run the function properly. The aim is to deliver the breadth, quality and accountability of a strong internal marketing department with a much leaner cost structure.
I believe the relationship should continue because it is working, not because a contract makes it painful to leave. That is why Alltova works month-to-month, with no long-term commitment.
Why Alltova?
The name Alltova comes from “All Tova”, or “all good.” I like that because it captures exactly how I want a client to feel after handing me their marketing. You do not need to wonder who owns it, chase five different vendors or keep a running list of what is falling behind.
We agree what matters. I take responsibility for it. The work gets done. You can get back to running the business. All good.
Start a ConversationHow the engagement works
Understand
Brendan gets to know your business, programs, distribution relationships and commercial priorities, including what your team needs marketing to accomplish.
Agree
Together, we agree the marketing priorities and sequence. You have a clear view of what is underway, what comes next and the decisions needed to keep work moving.
Deliver
Alltova gets the work done. Brendan delivers senior work, directs your internal team and coordinates specialist resources where needed, owning quality and accountability.
Adjust
As opportunities and business needs evolve, Brendan adapts the delivery plan with you and coordinates the resources behind it. You have a clear view of progress and what comes next, with one accountable lead keeping the work moving.
Senior ownership. Hands-on delivery.
Insurance experience
Personal accountability
Working with your team
Specialist execution
